How Developing a Mobile App Can Drive Revenue for Your Business

For entrepreneurs, turning their vision into a business is a big dream and it does not come easily. There are varied challenges that come from different corners and with the development of technology the chances of success have also increased. Mobile marketing is the new trend and various mobile apps can now help businesses engage their customers in a better way and also keep their employees well connected and boost the bottom line. In simple words, taking advantage of new innovations and mobile technology ensures that your company remains ahead of the market competition.

From implementing specific features like GPS down to the fact that people are carrying computers in their pockets, today smartphones also open up a world of opportunities for businesses both large and small.

Here is how a mobile app can help you

Geo targeted push notifications:

It was earlier suggested that mobile devices would present users with information all over the world in an automatic way. Today, geo targeted push notifications can be used in various ways in businesses:
• Notify fans about events, concerts and updates about the availability of tickets
• A national chain can send city or region based notifications about specific discounts or offers based on the user’s interest.
• Retailers can boost their loyalty by sending special offers to their customers who have been purchasing for the past few years.
• Businesses owners can also announce sales or discounts on their products during specific seasons.

Mobile apps offer additional sales opportunities:

Another biggest opportunity for businesses using mobile apps is to open up a whole new world of customers and engagement opportunities. Interactions with the customers has become geo-agnostic and mobile apps maximize the opportunity to reach the users within no time. There are push notifications that might remind the users of a nearly abandoned shopping cart and also bring them back and offer a more seamless experience for storing login information, which means an easier path to purchase and make transactions.

Data gathering:

Another powerful advantage of mobile apps for online business is that they can easily trace the behavior of the customer and what they actually want. Important things that can keep the users engaged or even at times turn them off can be analyzed. Tracking signals from mobile devices are opening the world of data gathering and analytics for the marketers. It is by using this data that advertisers can understand the behavior of the visitors and also use the information collected to make essential changes in the marketing strategy.

Dynamic sale offers:

Once you get tied up with technology and start using push notifications, you will observe that many magical things will start to happen. Businesses can now gather essential customer data and track the ad campaigns to deliver best sales offers at the right time. Various mobile apps enable businesses to do varied things and implement dynamic sales strategies to boost revenues. For example, there are certain seasons when people do a lot of online shopping. Giving them discounts during festive seasons often increases the sales and ultimate revenues.

Wearable devices are drawing attention:

As per the International Data Corporation, the market for wearables is assumed to experience a composite annual growth of about 20.3%. From body sensors, wearable cameras to healthcare tracking devices, wearables are gaining popularity and are going beyond the healthcare industry and is going to be one of the most promising mobile app development trends of 2017.

Pushing through the funnel:

There are many customers who browse through the store, check various products and then walk out to another store without making a purchase. This is called bounce and online users bounce for various reasons and the reasons are even greater when it is on mobile. Some reasons are that the users might not have a credit card handy, or typing the information may be too tedious or there may be some other distractions and they may simply put their phone back in their pocket. One way to restrict this transaction abandonment is through automated address filling. Using the GPS of a phone, the transactional app can easily detect the user’s location and automatically fill the address data. Such mobile applications make the transactions easier and reduces the bounce rates.

Become competitive:

Many showroom owners complain that shoppers visit the physical store to inspect the goods in person and then after finalizing on the product, they purchase it online where the prices are usually cheaper. Price comparison tools help the retailers drive additional website traffic and sales and mobile apps are helping businesses to increase ROI by increasing their efficiency. With the apps, users can be narrowly targeted and customers can be lured back to make a purchase. All these efficiencies result in generating more revenues and enhance the overall customer’s experience.

Important Reasons To Consider Windows Mobile App Development

You must have noticed people holding their Android phones or iPhones for communication or shopping, but now new operating systems are also entering the market with great features and the trends are also changing. It is really interesting to note that 57% of the developers still plan to develop mobile apps for Windows phone as its marketplace has crossed over 1 million.

Everyone would love to go for a sleek interface, integration with cloud services and easy availability of other Microsoft products like Office 365, Xbox, OneDrive and many more in a single device. And this is the reason why Windows Phone is still preferred by the developers and business owners. It has been able to successfully carve out a dominant place in the market for itself.

Let’s consider some of the reasons why building Windows app would be beneficial to enhance your business recognition and also cover a gamut of people who would be aware of the application.

Simple and advanced user interface:
Today, every user expects an easy to use interface for their mobile devices so that they can perform their tasks quickly. Windows phones are sensitive and uses an advanced user interface that entraps the attention of the people and also enhances its popularity. Users always want all tasks to be performed within limited time and speed, efficiency and performance is what they look for in their devices. Windows operating systems provide all these and this is the reason why enterprises and organizations choose Windows to build their mobile apps. Since its popularity is at its peak, building an app for this operating system would increase the awareness of the Windows app among the people and cover a larger spectrum of audience.

Build apps once and get it everywhere:
Another major concern that most developers worry about is that, in order to make any app popular, it is important to make it available on multiple platforms so that it can cover a huge audience base. The way Microsoft is tackling the mobile first method, is very clearly present in the latest release of Visual Studio. The current release has made it easier for iOS developers to quickly migrate to Windows mobile app development with complete support for Objective-C development in Windows Apps. Visual Studio now supports building of apps for Windows, iOS and Android as one platform.

Publishing Windows apps is easy:
Windows mobile app publishing is one the easiest methods of deploying apps to your enterprise when compared to iOS and Android. iOS requires applying a certificate to your app. Microsoft does not need a specific enterprise certificate as Apple needs. Microsoft has also come up with various tools to build apps that can be easily tested and published. The tools allow you to create an app within a few hours and this helps to get the work completed faster and also in an efficient manner. After the app has been created, it can be uploaded to any mobile app manager like AirWatch or MobileIron and published to an enterprise app store.